What Boom Have Been Reading September 2018 Edition
Where has September gone? It’s been a bit of a whirlwind month here at Boom and we’re now preparing ourselves for the upcoming winter months.
We’re also really excited to announce our next Drink Digital event, which will be in collaboration with the University of Nottingham. We’ll be talking all about how to “make it” in digital marketing, so if you or someone you know is keen to get into the industry, please do come and join us… it’s free!
We’ve been reading lots about digital marketing over the last month; so if you’d like to learn more about two-factor authentication, how to tackle index bloat or why the colour pink isn’t as rosy as you might think, then look no further.
by Cyrus Shephard (@CyrusShepard)
Hot off the back of a few articles in the last couple of months, Cyrus turns his attention to category pages and what you need to do to them to make them stand out and rank higher. It also comes with pretty pictures that you can stick to your wall like that Madonna poster you had in the Eighties.
by Ross Tavendale (@rtavs)
Who says that you can’t scale whitehat link building? You can. The proof is here. Ross spills the beans on how his agency builds quality links on scale.
by Bill Sebald (@billsebald)
Bill tackles the issues that index bloat and crawl waste can have on your SEO. You don’t want a wonky site that Google struggles to handle as the basis for any content marketing or work that you do on it.
by Paul Smith
I always take articles from software vendors about why their piece of software is the best with a bowl of salt, but this piece directly from WooCommerce raises some good points (even if it does seem to ignore the real competition in favour of selling WooCommerce over the likes of Wix etc).
We moved into WooCommerce development for many reasons, but one of the best things about it is the SEO opportunities it can offer us and our clients.
by Manish Dudharejia @Manish_Analyst
Following the August update, you’ll have probably read about the correlation between visibility changes and edits to Google’s search quality rating guidelines. This article looks at what Google’s E-A-T score means for eCommerce websites, and provides a nice overview for webmasters looking to improve their sites.
by Anna Corbett @AnnaAppenzeller
This article looks at how you can discover the searcher’s intent behind their queries. Often when people say they want to rank for a list of terms, it’s because they assume people who are searching for those queries want to find what they offer. Google continuously looks at ways to provide useful results that match the intent of their users, so it’s worth spending some time checking the keywords you are trying to rank for are realistic.
Okay, I might be way behind on the times here, but I’ve just discovered Wayback Machine’s “summary” and “sitemap” feature and it’s officially my new favourite thing!
I’ve been stumped trying to reincarnate the sitemap of an old website; I can only crawl the pages that are remaining (not many) and historical crawls are non-existent. Enter the “summary” feature! This lists all of the URLs that the Wayback Machine has a snapshot of from your selected “from” and “to” dates.
I’ve no idea if it’s a 100% accurate reflection of all the pages that once existed on this site, but it’s much more comprehensive than what I’d been able to gather up prior to discovering this feature.