What Boom Have Been Reading May 2018 Edition
With holiday season fast approaching, we’ve been working hard to remain at the top of our game here at Boom. We’ve also announced the date for our mid-summer Drink Digital shindig – so if you fancy getting your geek on with some of the biggest names in the industry and a nice cold beverage or two, come and join us!
As is standard for us Boom folk, we’ve been doing a lot of reading over the last month and being the good digital marketing Samaritans that we are, we’ve compiled a list for your viewing pleasure. Oh and GDPR. ‘Nuff said on that.
by Eric Enge (@stonetemple)
A short but useful explanation of how faceted navigation (think filter options) can create a huge number of unnecessary pages and thus present page quality and crawl budget issues for search engines. It’s something we’ve grappled with a lot at Boom and led to us developing our own SEO framework for WooCommerce.
by Ginny Marvin (@ginnymarvin)
Worth noting and seeing if you can get in on the beta if you use AdWords – Google is rolling out yet more machine learning around ad creation, providing a way to run multivariate tests where the machine chooses which combinations of headlines and descriptions to use.
Your reward for being a guinea pig is that your ads can show up to three headlines and up to two 90 character descriptions (rather than a single 80 character description in normal text ads). Naturally, I’m sure this has nothing to do with wanting to make ads even bigger and get a greater share of search clicks at the expense of organic results…
by Kevin Indig (@Kevin_Indig)
A great breakdown with information to back up the claims – often calling on presentations and papers from Google themselves. Think of it as a little priority checklist.
by Julian Shapiro (@Shapiro)
A great post that covers many of the things that plague people who run an agency – from revenue volatility to work inefficiency.
To help me through the GDPR madness this month I have been mainly reading things that take the michael out of the whole situation. Making light of big tasks always helps them seem more surmountable!
Mr Scruff explains GDPR by Mr Scruff (@mrscruff1)
A round up of chuckle-worthy GDPR memes and tweets by the Greg Evans
GDPR meltdown: A bunch of U.S. news sites are down in Europe by by Isobel Hamilton (@hamilbug)
Can’t be non-GDPR compliant if there’s no website to visit.
by Michael Andrews (@storyneedle)
Michael published this article towards the end of 2017, but I’ve only just stumbled across it now. We’re always trying to strike the balance between data-rich and content-rich content. Michael shares his observations on both styles of information, the limits of each, and how to decide what to publish.
by Stephen Panico
A useful read with key insights for anyone looking to improve their outreach. The section, in particular, discussing fake personalisation and alternative approaches that I imagine will help a lot of marketers increase their response rate.
by Ben Davis @herrhuld
It was the dreaded month of GDPR, so here’s a round up of some of the best and worst emails from early adopters. I certainly found it useful seeing what everyone else was up to.
by A.J. Ghergich (@SEO)
An analysis of 10 million mobile keywords and 1.3 million featured snippets, they weren’t kidding when they said large scale study. Some nice summaries in this article however, and definitely worth a read.
by Lacy Boggs (@Blogspiration42)
Yes, it’s another GDPR article (sorry,not sorry). But if your’re a content marketer and wondering how all of this will affect day to day running and use of media lists, you should definitely check this out.
by Solomon Radley (@Solomon Radley)
Ever thought about Artificial Intelligence impacting the PR industry? Me neither.
While AI and PR are rarely ever mentioned together,we can’t ignore that the tech industry is one we should watch very closely. This article gives great insight into just how the industry might be shaped in the future by the innovations of the tech sector, and why we should be embracing it.