What Boom Have Been Reading June 2018 Edition

Well… June has been HOT HOT HOT and it doesn’t seem to be showing much sign of cooling down. The air-con has been on in office and we’ve eaten approximately one metric ton of ice cream between us, but that doesn’t mean we haven’t been working hard to keep ourselves up-to-date with all that’s been going on in the digital marketing stratosphere. Oh no!

June also saw our mid-summer Drink Digital shin-dig with greats such as Barry Adams and our very own Ian Lockwood offering up their pearls of wisdom. If you’d like to check out the slides from each of the presentations, you can find them here.

If you want to find out what we’ve been reading over the past month, take a sneaky peek below. Whether it’s SEO, PPC, Design or Development you’re into, there’s bound to be something to pique your interest.

team_image

Ian Lockwood

Director

by Google AdWords (@adwords)

Some interesting new things coming to AdWords (yes, yes, Google Ads as they’re rebranding it) Shopping ads. You’re now going to be able to run display ads showing items from your catalogue (Merchant Centre feed), brands can add links to YouTube videos from nearby retailers of their products (“affiliate location extensions”) and Google is partnering with “local feed providers” like Pointy to get small/local stores’ catalogues online – which will have a side-benefit of “What’s In Store” being added to a store’s Knowledge Panel in organic search (i.e. free display of products from your store when people search for your company by name).

We’re also going to see price benchmarks in the Shopping campaign reports, so you can see how much cheaper or more expensive your competitors are for items in your campaigns. Handy.

team_image

Wayne Barker

Director Of Online Marketing

by Patrick Langridge (@patlangridge)

We are big fans of Sistrix at Boom and Patrick took a bit of a dive into some of the features that are hidden away. We have found it indispensable for figuring out legacy SEO issues and the ability to break things down by directory has helped us no end. If I was to add one more to that list it is the ability to dig deep down into sites that have taken the dive into SSL and got it wrong!

by Tom Anthony (@TomAnthonySEO)

I got the chance to attend Search Elite recently and this was the standout talk for me. There is something to be said for taking a complex set of ideas and breaking them down with a simple analogy – trucks and tunnels!

 

by Cyrus Shepard (@CyrusShepard)

Every so often a piece of content comes along that makes its way into the resources list for Boom. This is one of those and now resides in the training materials for new starters.

by (@botify)

We are also a big fan of Botify here at Boom. For us it is the best of the web-based crawlers, giving insight way beyond what you get from most tools. This presentation took the data from billions of Googlebot requests and then tried to address some of the theories we have on how Google goes about crawling the web.

 

team_image

James Walsh

Head of Design

by Suzanne Scacca (@SEScacca)

Is your WordPress site grinding to a halt all the time? It could be time for a plugins audit. This list is a handy breakdown of some commonly used heavy load plugins and how to audit your own site for plugins that could be bogging you down.

You’ll probably be frustrated by the entry of Contact Form 7 on this list – and you may even want to keep using it, You can cut down on its bloat by making it only load on the pages that have forms on following instructions from top scoring WordPress host, Kinsta, here.

by Mark Manson (@IAmMarkManson)

Trying to be positive all the time, and seeking perfection in anything we do is a pointless, fruitless endeavour. Mark Manson’s latest focuses on the fact that life is often imperfect and a bit rubbish and to more happily exist within it, we have to accept and deal with that – accepting responsibility for our own decisions. It’s the perfect antidote to the usual self help gubbins.

team_image

Lauren Roitman

Digital Marketing Client Manager

by Kelvin Newman (@kelvinnewman)

I didn’t attend Search Leeds, but I always keep an eye out for the slides afterwards. If you’re stuck in a bit of a keyword-research rut, this deck from BrightonSEO founder Kelvin Newman might just get you out of that.

SSL checks are a pain in the ass. This handy little tool from Lexxicon can be used to identify what is stopping your site from being fully secure.

team_image

Amy Hunt

Digital Marketing Executive

by Anna Crowe (@annaleacrowe)

With quality link building getting harder all the time, optimising what you already have out there could be the key. This article from Anna discusses how to turn those little brand mentions into big links and ultimately electrifying your outreach game.

by Ashley Ward (@ashleymadhatter)

As the article says; there are two reasons why people go online: to be informed and to be entertained. The essence of content is to attract, so why not go to your audience and find out what it is they really want to read? Seems like a simple concept, but it’s surprising how often that small part is overlooked. This article from Ashley serves to remind us why we do what we do and really, who we should be doing it for.

team_image

Chelsea Berry

Digital Marketing Client Manager

by JR Oakes (@JROakes)

A comparison of some of the most popular SEO tools and a look at the quality of their keyword research results.

by Maria Borysova

With a 69.2% online shopping cart abandonment rate for eCommerce retailers, Maria looks at what websites can do to convince potential customers to buy.

team_image

Cara May-Cole

Digital PR Specialist

by Laura Crimmons (@lauracrimmons)

June shaped up to be an incredibly busy month. If like me, you’re under some tight deadlines, these five tips are a super helpful reminder to keep it cool, calm and collected.

While the tips are nothing new, it’s nice to have a gentle reminder of how to most effectively manage your stress levels and keep your head screwed on!

team_image

Peter Bingham

Digital Designer

by Elaina Natario and Russell Goldenberg (The Pudding)

I’m obsessed with stickies according to one of the developers we work with, and why not – they’re awesome. I actually only discovered position:sticky a few months back and it turns out it’s pretty neat for telling stories, or “scrollytelling”. Check out this handy guide for more information and some cool examples.

by Mitch Samuels (@sleumasm)

Simple animations add value to any page or interaction, but simple doesn’t mean they are easy to make… well, now they are! Keyframes is a web app (and a Chrome Extension) that allows you to create and run animations in the browser, and it’s a lot of fun too.

team_image

Lorcan Fearon

Junior Digital Marketing Executive

by Hristina Nikolovska (@SEO_Tribunal)

A neat little infographic that offers up some useful facts about SEO and where it all started, helping you to put the whole thing into context if you’re just starting out.

team_image

David Allsop

Web Developer

by Claire Brotherton (@abrightclearweb)

This article guides you through Local by Flywheel which is a fabulous local development environment optimised for WordPress. It is a great alternative to XAMPP, WAMP, etc. It makes setting up a new WordPress development site just a few clicks away. This article guides you through installation, configuration, development considerations, SSH/WP CLI uses and much more.

team_image

Martin Baxter

PPC Account Manager

Google Search Console releases URL inspection tool Co-op CMO on launching her own ad consultancy after losing faith in the agency model

by Barry Schwartz (@rustybrick)

Looks like it could be handy little tool for SEO.

by Carlin Twedt

Seven quick optimisation tips that are often overlooked, not by Martin Baxter though.

by Ginny Marvin (@ginnymarvin)

After putting it off for as many months (I know I’m not the only one) as I can remember it looks like I’m finally going to have to start using the new AdWords interface.

by Wesley Parker

For some things, maybe.

team_image

Lindsay Ball-McQueen

Digital Designer

by Miriam Harris (@MiriamHarris29)

Now, I am definitely not football’s biggest fan, but I can appreciate what a big event the World Cup is. Yes, once every four years I have to forego control of my TV for a month, but what I DO find exciting is the inspiration designers draw from this mash-up of nations, ethnicities, traditions, colour and excitement. Corporate campaigns and personal projects alike are sparked by the possibilities of print, digital, fashion, musical, and charitable ventures all inspired by this competition – creating a competition in itself!

team_image

Philippa Law

Operations Manager of Coffee Tasting Club

by Chris Dawson (@cidawson)

eBay are upping their game yet again!

eBay are soon to launch their Product Based Shopping Experience which means the days of scrolling through endless pages of items – which are perhaps completely unrelated to your original search – are over. Although an exciting and very much needed prospect, in terms of 3rd party listing tools and 24hr delays, this may cause short term difficulties for sellers. Chris Dawson has provided an interesting read on the pro’s and con’s of eBay’s new Product Based Shopping Experience which, if you’re an avid eBay seller, I’m sure you’ll find pretty useful.

Amy Hunt About the author

Amy started out as a Digital Marketing Executive here at Boom but graduated in 2018 to Digital Marketing Client Manager. In her varied role, she helps to organise the office, events and recruitment, as well as working on digital marketing projects for different clients including; SEO, content writing and outreach. Amy also runs the Boom website.

Learn more about Amy Hunt

No Comments

Leave a Comment: