What Boom Have Been Reading June 2018 Edition
Well… June has been HOT HOT HOT and it doesn’t seem to be showing much sign of cooling down. The air-con has been on in office and we’ve eaten approximately one metric ton of ice cream between us, but that doesn’t mean we haven’t been working hard to keep ourselves up-to-date with all that’s been going on in the digital marketing stratosphere. Oh no!
June also saw our mid-summer Drink Digital shin-dig with greats such as Barry Adams and our very own Ian Lockwood offering up their pearls of wisdom. If you’d like to check out the slides from each of the presentations, you can find them here.
If you want to find out what we’ve been reading over the past month, take a sneaky peek below. Whether it’s SEO, PPC, Design or Development you’re into, there’s bound to be something to pique your interest.
by Google AdWords (@adwords)
Some interesting new things coming to AdWords (yes, yes, Google Ads as they’re rebranding it) Shopping ads. You’re now going to be able to run display ads showing items from your catalogue (Merchant Centre feed), brands can add links to YouTube videos from nearby retailers of their products (“affiliate location extensions”) and Google is partnering with “local feed providers” like Pointy to get small/local stores’ catalogues online – which will have a side-benefit of “What’s In Store” being added to a store’s Knowledge Panel in organic search (i.e. free display of products from your store when people search for your company by name).
We’re also going to see price benchmarks in the Shopping campaign reports, so you can see how much cheaper or more expensive your competitors are for items in your campaigns. Handy.
by Patrick Langridge (@patlangridge)
We are big fans of Sistrix at Boom and Patrick took a bit of a dive into some of the features that are hidden away. We have found it indispensable for figuring out legacy SEO issues and the ability to break things down by directory has helped us no end. If I was to add one more to that list it is the ability to dig deep down into sites that have taken the dive into SSL and got it wrong!
by Tom Anthony (@TomAnthonySEO)
I got the chance to attend Search Elite recently and this was the standout talk for me. There is something to be said for taking a complex set of ideas and breaking them down with a simple analogy – trucks and tunnels!
by Cyrus Shepard (@CyrusShepard)
Every so often a piece of content comes along that makes its way into the resources list for Boom. This is one of those and now resides in the training materials for new starters.
We are also a big fan of Botify here at Boom. For us it is the best of the web-based crawlers, giving insight way beyond what you get from most tools. This presentation took the data from billions of Googlebot requests and then tried to address some of the theories we have on how Google goes about crawling the web.
by Suzanne Scacca (@SEScacca)
Is your WordPress site grinding to a halt all the time? It could be time for a plugins audit. This list is a handy breakdown of some commonly used heavy load plugins and how to audit your own site for plugins that could be bogging you down.
You’ll probably be frustrated by the entry of Contact Form 7 on this list – and you may even want to keep using it, You can cut down on its bloat by making it only load on the pages that have forms on following instructions from top scoring WordPress host, Kinsta, here.
by Mark Manson (@IAmMarkManson)
Trying to be positive all the time, and seeking perfection in anything we do is a pointless, fruitless endeavour. Mark Manson’s latest focuses on the fact that life is often imperfect and a bit rubbish and to more happily exist within it, we have to accept and deal with that – accepting responsibility for our own decisions. It’s the perfect antidote to the usual self help gubbins.
by Kelvin Newman (@kelvinnewman)
I didn’t attend Search Leeds, but I always keep an eye out for the slides afterwards. If you’re stuck in a bit of a keyword-research rut, this deck from BrightonSEO founder Kelvin Newman might just get you out of that.
SSL checks are a pain in the ass. This handy little tool from Lexxicon can be used to identify what is stopping your site from being fully secure.
by JR Oakes (@JROakes)
A comparison of some of the most popular SEO tools and a look at the quality of their keyword research results.
by Maria Borysova
With a 69.2% online shopping cart abandonment rate for eCommerce retailers, Maria looks at what websites can do to convince potential customers to buy.
by Laura Crimmons (@lauracrimmons)
June shaped up to be an incredibly busy month. If like me, you’re under some tight deadlines, these five tips are a super helpful reminder to keep it cool, calm and collected.
While the tips are nothing new, it’s nice to have a gentle reminder of how to most effectively manage your stress levels and keep your head screwed on!