What Boom Have Been Reading July 2018 Edition
The schools have broken up and the summer holidays are now in full swing! Whether it’s sun, sea and sand in far off lands you’re planning this year or you’ve decided to enjoy the beautiful weather at home, the digital marketing world continues to turn. And what a magical world it is!
We’ve been doing lots of reading again over the last month, so as is customary, we’ve put together a lovely list of useful articles that we think you’ll thoroughly enjoy. It’s a veritable pick n’ mix of delicious digital treats, so why not indulge yourself and satisfy that craving? 😉
by Justin Briggs (@justinrbriggs)
Justin has been writing and talking about NLP for some time – with a Mozcon presentation going back 4 years. In this post he has gathered everything you need to know about NLP and how it connects into you on page SEO strategy.
by Paddy Moogan (@paddymoogan)
It’s good to see Paddy back with some words for us all to read. Paddy has always covered links and content in an honest and straightforward manner. No messing.
There were also great posts by Alexis Sanders covering her Twitter SEO experiments over on the Raven Tools blog, a bunch of ideas by Garret French on how to get links to sales pages and the Google Search Quality Rater Guidelines were updated and John Mueller admitted he had not read them yet.
by Sarah Gooding (@pollyplummer)
Glad to see a focus on performance from the WC team moving forward. 30% is impressive, but the real test will come on custom sites when this gets rolled into core sometime next year.
by Paul Skeldon for (@InternetRetailing)
AI in action in eCommerce – expect to see more major retailers adopting this approach, and an increase in the sale of niche items from a reduction in friction in the buying cycle. eBay is a really good test bed for image recognition AI due to the range of user submitted non-standardised images. If the AI prefers cleaner images, this could result in a lot of listings being optimised to target the AI’s preferences in the future.
An interesting read about how children use search engines.
by Julie Joyce
A good list of things to consider when choosing sites to contact for outreach. It’s important to qualify your list to make sure you are finding valuable links and this article summarises what things you must check.
by Jason Acidre (@jasonacidre)
If you’re struggling to get a new site to perform, perhaps you’re pulling your hair out over an existing client’s just-ticking-along traffic, or maybe you’re looking for things you can do to help your own site attract more traffic; this is the resource for you.
Jason has been testing a whole bunch of SEO tactics on new websites to see what has the biggest impact on organic performance, and he’s shared a simplified approach to advanced SEO so you can try it, too.
Jason also links to a whole bunch of useful testing and auditing tools and resources, which you should absolutely save for the future, too. Enjoy!
One of my favourite tasks this month was putting together tone of voice guidelines for one of our newer clients. Harriet’s thorough coverage of how to craft a tone of voice helped me put together a set of well-structured, comprehensive guidelines which the client was really happy with.
This resource will serve anyone who has to produce content for clients, or perhaps even their own business or blog, well! Thank you, Harriet.