What Boom Have Been Reading December 2018 Edition
It’s officially Santa time and Boom has been getting into the festive spirit.
Our next Drink Digital event is fast approaching, and we’re really keen to see 2019 kick off with a bang, so do come and join us for some digital marketing fun if you can! There’s free food too.
In Decembers digital marketing round up, we take a look at dodgy dealings on Amazon, domain authority metrics and facts about pizza… it’s all relevant, promise!
by Will Critchlow (@willcritchlow)
A great interview from Will Critchlow with Googler, John Mueller – it even comes with a dissection from Will on the questions he didn’t ask and the ones he feels he should have pushed further.
There are a couple of not so shocking revelations in the interview – who knew that Google might treat subdomains different, huh? Who knew that they did have a domain level authority score?
It’s nice to get these things actually confirmed!
by Saijo George (@sajiogeorge)
So there are a bunch of tools out there that can help with your technical SEO – some go to’s for us, Sitebulb and Botify. But what if you need to do it without the budget for tools? Impossible, right?
Sajio runs through some of the cool stuff that you can actually do with Chrome Developer Tools. Essential reading – you will learn something new, I promise.
A couple of tools that have piqued my interest recently:
A handy little tool for quickly removing the background on any image – no Photoshop skills required.
A handy little site that curates all the Google Sheets that you could possibly need for running digital marketing campaigns.
by Absolunet (@absolunet)
Although this has a US focus, everything that happens there trickles over here eventually (waves begrudgingly at Black Friday). Worth checking back in on this little mini-site every year for a pleasant magazine style lunchtime read about the broad-scale things predicted to happen to eCommerce this year.