What Boom Have Been Reading August 2018 Edition
Well, the summer holidays are nearly over and it seems like the cooler weather has now taken root. That said, we’ve had a really exciting month here at Boom. Not only have the recent Google updates kept us on our toes, but the crowdfunding efforts for our side hustle, Coffee Tasting Club, have been going from strength to strength too. The campaign page can be found here if you fancy getting in on the action.
We’ve also got the next Drink Digital booked in! There’s some cracking talks this time too and we’ve even managed to convince Lauren to share some of her SEO wisdom with the world… Worth coming along just for that, right?
As usual, we’ve been doing lots of reading about digital marketing over the last month, so make yourself a cuppa and grab some of your favourite biscuits, then dig in to what we think are some of the best digital marketing reads out there at the moment!
by Cyrus Shephard (@CyrusShepard)
An exhaustive guide which will help maximise your site architecture for SEO benefits. Cyrus looks at hub pages, flat architecture, content silos and how to connect it all together.
by Ryan Siddle (@ryansiddle)
This roundup is quickly becoming one of my go to resources to make sure that I haven’t missed anything in the world of technical SEO over the last month. Highly recommended.
by Aleyda Solis (@aleyda )
Aleyda never disappoints and this guide also comes with a copy of the report so you don’t have to build it yourself!
by Sistrix (@sistrix)
A handy little tool by Sistrix. Pop in your domain and it will match the visibility changes that may have affected that domain.
With the arrival of WordPress 4.9.8, users at large have been invited to try the Gutenberg editor (or install the classic editor), directly onto their own dashboards.
This is the first time that the editor has really been adopted at scale by general WordPress users, not just interested site admins and developers looking to assess the coming changes. It’s seen the number of negative reviews on the plug-in spike in the last week.
In my opinion, forcing this editor on to people by default in 5.0 will be a foolhardy decision and a removal of choice from the user won’t go down well. The WP team can no longer ignore the scale of negative feedback around this editor. There obviously exists a sizable contingent of WordPress users who are perfectly happy to keep adding their content in the classic editor.
I can’t imagine how many sites are going to have their layout unwillingly annihilated overnight when 5.0 launches.
Either way, it’ll be an interesting release…
by Mordy Oberstein @MordyOberstein
Like many SEOs, this month my reading material has been purely based on the August Google update. While the article with all the answers that I was searching for wasn’t to be found, the discussions and data pulled together by Mordy is one of the better reads I’ve looked at this month.
by Kirill Levenets
As an SEO, I spent a lot of my time conducting on-page optimisation; trying to write a perfectly formed, eye-catching, compelling meta description only for Google to pull content from the body anyway.
As you may or may not know, Google increased the length of their meta descriptions to over 300 characters for the first time a few months ago. SEO’s started rewriting their meta descriptions, luxuriating in the additional space. Google being Google then promptly started cutting them off at the usual 160 character length. Woo.
Kirill conducted some research to examine what Google mostly uses to create search snippets, the difference in snippets between e-commerce and informational pages, and whether it’s even worth changing the length of your metas in the first place.
It’s a ten-minute read, perfect for a coffee break.
by Valerie Niechai (@ValerieNiechai)
I’m a big fan of the SEO PowerSuite, in particular the TF-IDF tools. If you’re new to entities, analysing search intent and topic clusters, then this is the resource for you. It’s super in-depth, so you might want a cuppa and a couple of biscuits to keep you company as you read through it. Bookmark it, and then give a few of these tips and tricks a go.