What Boom Have Been Reading April 2018 Edition
So April has come and gone in a flash and we’ve eaten our weight in Easter eggs, got our geek on at Drink Digital with a cold adult beverage or two, and done lots of reading to keep our heads in the game. Knowledge is power they say, so we, the cool kids at Boom, have put together a special “oh-crap-how-are-we-already-five-months-into-the-year?” round up, especially for your reading pleasure.
Grab a cuppa and settle in for the digital marketing (and other stuff) ride of your life.
Forget SEO. It’s all about the pretties this month:
by David McCandless (@infobeautiful)
If you have ever been in a Wikipedia edit war its fun. You can watch as someone removes your link (that you didn’t place) whilst another user fights to get it back in.
Who knew that Limp Bizkit still stirred up so much passion?
This is also a thing:
How traffic jams are created – by cgp grey pic.twitter.com/Gd5xVwhA86
— World and Science (@WorldAndScience) April 23, 2018
by Nathan Yau (@flowingdata)
I like maps and I like beer. I also like trips and I also like Flowing Data. Whilst its not up there with his best work I enjoyed the simplicity of this one.
by Pop Chart Labs (@PopChartLab)
I have always been a fan of Pop Chart Labs and this is a cool little poster – reminds me a lot of the work Distilled did with Podio.
Oh. There was an SEO thing.
by Paddy Moogan (@paddymoogan)
When Paddy talks about links, you listen. It’s been a while since I linked to anything on Moz – I miss their hit-and-miss days with the YouMoz content. Paddy touched on several things that are close to my hear (that big content is risky, that you shouldn’t tie it into special days of the year and combining as much as possible for outreach wins).
Since it’s the April Round Up – Lets see if anybody actually managed a decent April Fools gag in digital this year.
My personal favourite:
by seroundtable (@seroundtable)
Some doozies here, particularly the Zuckerberg baiting Snapchat filter:
by Chris Whites at BGR (@Chris_Whites)
And some lessons from history about why jumping on the April Fools bandwagon isn’t always the best marketing strategy, the Minions gif scandal from 2016 is a prime example:
by Mimi Launder for indy100 (@mimilaunder)
by Ali Mese (@meseali)
As you might know from my previous round-up contributions, I’m a huge fan of resource lists, and this one by Ali Mese is a corker. From design and writing resources, to sources for content ideas, image optimisation and productivity, there’s something for everyone!
by Michelle Foolen (@michellefoolen)
A brief experiment to see how Google reacted to longer meta descriptions.
by Ryan Cordell
A summary of communication theories and how you can use them to better your website’s microcopy and as a result, improve user experience. It can be easy to overlook messaging on a website but the examples in this article show you how even the smallest of details can bring great results.
by Janko Roettgers (@jank0)
In light of all of Facebook’s recent Cambridge Analytica controversy, this piece offers an incredibly insightful look into how the world’s largest social media site has navigated their communications strategies throughout the years, and how they have missed the mark.
Now that crisis control has set in for the company, we see how some of the less than astute communications management could have been a factor in the lead up to Zuckerberg’s Congressional hearing.
by Chris Matyszczyk (@Chris Matyszczyk)
Keeping with the Big Business PR disaster trend that’s been occurring this month, it’s now Starbucks turn to feel the heat. This piece gives a play by play blow of just how Starbucks handled the recent video emerging of two black men being arrested at one of their stores.
In such a tense racial climate, it raises a lot of good questions: why was their response so slow? Did the CEO’s statement ignore the glaringly obvious racial profiling? Most importantly, how will the chain recover?
by Sharon Correa (@sharonmharris)
Don’t forget to move… Sometimes we need instant feedback from our actions, even down to the clicking of a button or the effect of gravity or friction on something we’ve moved. Here motion designers discuss the importance of motion in Digital/UX Design.