Boom Steps Ahead With Shoe Zone

Boom Online Marketing are delighted to announce the latest addition to their client roster, footwear retailer Shoe Zone.

Claire Brain & Ian Lockwood with Shoe Zone Head of E-commerce Andrew Council, lead developer Gary Baines and marketing manager Charlotte Voss.

Claire Brain & Ian Lockwood with Shoe Zone Head of E-commerce Andrew Council, Development Manager Gary Baines and Digital Marketing Manager Charlotte Voss.

Having undertaken a thorough multi-stage pitch process, Shoe Zone decided to enlist Boom to deliver search engine optimisation for their growing e-commerce site. With 535 stores and annual revenue of c. £170m, Shoe Zone are a significant player in the footwear sector, a fact underlined by the listing of the company on the AIM stock market in May 2014.

Head of E-Commerce at Shoe Zone, Andrew Council, said “As part of our ongoing investment in e-commerce we need to drive our website sales, keep the site current and search friendly. Boom were the logical choice to take us to the next level with their in-house design expertise and the same Just Do It attitude as Shoe Zone.”

Boom’s approach will encompass working on technical SEO with Shoe Zone’s in-house development team, expanding the keyword-focused content of the site in partnership with Shoe Zone’s marketing department, and increasing the depth and quality of links to the site through creative content marketing.

Ian Lockwood, director of Boom, stated that “Shoe Zone’s decision to contract with Boom underlines our position as e-commerce marketing experts. We’re really excited to get our teeth into the project and bring our combination of technical expertise and creative content to bear on the Shoe Zone site.”

shoezone shop front


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