What Boom Have Been Reading October 2017 Edition
Well, October has definitely been a crazy busy month here at Boom; three new fabulous recruits who have all settled in beautifully, new clients jumping on board and our very own legend, Martin Baxter PPC decided to get married! Though, we’re not quite sure why he’s returned from his honeymoon sporting a full and luscious ‘tashe that even Tom Selleck would be proud of.
This month, the team here at Boom have been doing some serious reading and have compiled an eclectic mix of articles that are packed full to the brim with valuable insights for you to enjoy. From SEO to PPC to web development and PR, pull up a pew and indulge yourself in all things digital marketing.
by AJ Kohn (@ajkohn)
This is a very in-depth exploration of the new Google Search Console beta, including an Index Coverage Report and many new pieces of information about how Google treats pages you have submitted/it has crawled/indexed. It also includes some very useful tips and reasons for splitting up XML sitemaps, an exploration of what Google’s labelling of pages in the new report might mean and some other findings relating to Google ignoring canonical and hreflang tags.
There were a couple of solid presentations from the recent Searchlove conference that I would point you to:
by Will Critchlow (@willcritchlow)
If you are interested in IA and how it can impact on search (and like some technical stuff) then have a dig into this:
by Justin Briggs (@justinrbriggs)
by Paddy Moogan (@paddymoogan)
Pete introduced me to this site 99percentinvisible.org – so that was nice of him.
We lost Eric Ward – the original link builder whose wisdom will be greatly missed. If you have never read any of his stuff then you should check some out here:
by aheadworks (@aheadworks)
It’s that time again! Aheadworks have taken another close look at the popularity of ecommerce platforms. Whilst it’s not quite as in-depth as their previous breakdowns, it’s still a useful way to get a feel for the landscape across the top 10k and top 100k ecommerce sites.
It’s interesting to see, that even with the introduction of lots of new players, WooCommerce and Magento are holding onto their top tier positions, with WooCommerce actually edging out Magento in both brackets.
by Wayne Barker (@wayneb77)
Being creative all the time is ruddy hard. In Wayne’s most recent presentation from the world famous* Drink Digital meetup, he shares some insider tips on how to break the creative process down to different “hats” to avoid burnout and keep the ideas flowing…
by Jason Chen for Lifehacker
Us digital marketers are, unfortunately, a desk-bound bunch. A wander round the office every couple of hours and a few back stretches won’t undo the effects of years of poor posture, but it can help to alleviate some of the symptoms. Give this one a go… no-one will even know you’re doing it…
by Keith Spencer (@_kaspencer)
Us designer-types can be harsh on fonts, especially Comic Sans. But even the most-loathed fonts have their place, it’s just that they are abused, misused and overused. Here’s a cracking list to get any designer’s blood boiling. Also the new Dropbox squishy font thing is just terrible…
by Eric Karkovack
Tables don’t always work on mobile, especially if they fall off the edge of the page. Here are a few tried and tested techniques to get tables working for you on mobile.