What Boom Have Been Reading August 2017 Edition
Despite the awful weather we’ve been having, spirits have been high here at Boom and August has been another busy one for us! Things have also been going from strength to strength with our e-commerce venture, Coffee Tasting Club… we’ve created a monster it seems!
If you’ve been waiting patiently for your monthly dose of tips, tricks and industry insight to help you on your way in the digital marketing world, then you need wait no more! Grab yourself a cuppa and a comfy chair and dig in to what the guys here at Boom Online have specially selected for you…
by Dawn Anderson (@dawnieando)
If you are feeling kind of techy then this is a great read – getting under the hood of some crawl budget questions.
by Kerry Jones (@snarkandpepper)
I’m a big fan of getting things wrong (as long as the client is aware). It helps you get better. I get it wrong in link building more than most so it’s good to read someone else does as well.
As A Trello Board by Lauren Moon (@elmoonio)
I’m also a big fan of the Eisenhower Matrix, I’ve used it for link building in the past. I have it in Liquid Planner. It’s good. This is it in Trello. Super.
Oh and the end is nigh.
by Sarah Goodling (@pollyplummer)
So, WordPress 5.0 isn’t that far away – and with it comes Gutenberg. Gutenberg is the WordPress response to the likes of Squarespace and Wix. An effort to make pagebuilder of sorts and re-target the platform towards its original base of independents & SMEs.
What I can’t quite shake is that, compared to say, Visual Composer or Elementor, Gutenberg seems overly simple and feels like just adding another cog to a machine with an increasing number of moving parts. What will Gutenberg do to sites already using visual editors? Why is WordPress automatically trying to launch something early that feels like it’s already behind the competition?
Either way – it’s going to be an interesting 2018 in the WordPress Community.
by GTmetrix (@gtmetrix)
Oh page speed, you fickle pain in the a**. The results of your page speed testing can vary hugely depending on the tool you use. This article explains the key differences in these performance analysis tools. When performing technical SEO tasks, I now try to use at least two different speed testing tools to get a better overview of performance.
by Jess Hutton (@JessLHutton)
I’m a sucker for a list and this is a pretty big one! Jess has gathered together some of her favourite advice emails, resources and tips in one mammoth post that’s still growing as we speak! An interesting read that’s well worth bookmarking for future use too.
by Tom Capper (@THCapper)
It’s not a problem many of us have on a daily basis, in fact it would be a very nice problem to have! But the question of getting more traffic when you can’t rank higher intrigued me. Some interesting thoughts here on what can be done.
by Nikki Gilliand
It’s easy to get stuck in a rut or to develop bad habits when it comes to copywriting. This overview of great copywriting from travel brands is both interesting and inspiring.
by Clifford Chi (@BigRedDawg16)
I started blogging a few years ago and at the beginning I had no clue where to start, how much to write, what to write about and how to put a blog post together. So, this is 8 writing tips I wish I knew before I started blogging.
by Kaylynn Chong
Most often, the reason businesses are on social media is to help customers and to get the business out there. When people genuinely like your social media accounts and the people behind them, it’s bound to help your business. I think these 4 tips are helpful when trying to win people over!
by Tom Greever (@tomgreever)
Code can get messy really quickly, especially when you’re just starting out and before you know it, things can get hacky. Without a good understanding of layout and some solid forward planning you’re basically screwed. Don’t panic. This handy guide lays out 9 simple design implementation principles for HTML and CSS, so that the next time you hit the code editor you can start your project with a plan.