What Boom Have Been Reading April 2017 Edition

Person using their laptop in a cafe

April has been a busy month at Boom, so it’s a good job we’ve all had plenty of Easter Eggs to get us through! We’ve been busy preparing for our next ‘Winning at Ecommerce’ event which is sure to be full of useful tips and advice. Join us on Weds 3rd May from 9.30am to 12.30pm at the new venue, the Nottingham Belfry Hotel. If you haven’t already got yours, you can get your ticket here.

We’re also gearing up for Drink Digital: Geek pride Day Celebrations on Thursday 25th May, check out the details here as we’d love you to join us!

Of course, we’ve still found the time to keep on top of all the latest digital marketing news so take a look through our top picks for some interesting finds!

Wayne Barker

Director of Online Marketing

98 Ways to Find Inspiration for Content Ideas

by Ryan Sammy (@RyanSammy) Yeah, yeah you have heard it all before. Search for things, ask questions blah blah blah. This article did however have some new and exciting tips and also a couple of tools that I hadn’t come across before – which is nice.

13 examples of dark patterns in ecommerce checkouts

by Ben Davis (@herrhuld) Dark patterns are fascinating stuff and I love to read about them when they come up. There are some good examples in here and that can lead you onto https://darkpatterns.org/ if you have never checked it out.

Oh and if you want to see some robots nicking your job you can do here:

James Walsh

James Walsh

Head of Production


by @contentful   I’ve been keeping my eye on this intriguing new approach to CMS for a while now, which is to fully separate all data from the publishing platform and instead deliver it to bespoke apps via API, meaning your content can be seamlessly delivered to any number of sites/apps built on almost any codebase for almost every platform. It’s a fantastic approach for static sites, and becoming increasingly exciting for more involved applications. The ramifications for site speed are staggering.

Hopefully one day soon it becomes a realistic choice for e-commerce.

Lauren Roitman

Digital Marketing Client Manager

Find Focus: 3 Simple Ways to Conquer Work Distractions

by Belle B. Cooper (@BelleBCooper) Struggling to concentrate? Belle’s article for Mindmeister offers simple steps that you can implement gradually over time to help you become more focused.

April 2017 BrightonSEO Slides, Decks, and Some Videos a round-up

from Kelvin Newman (@kelvinnewman) Unfortunately I didn’t organise my calendar particularly well this year, so missed out on BrightonSEO for another year… If you did too then this round-up of the decks from the events speakers will be of interest to you.

First up on my reading list: Advanced Local SEO Tips to Help You Murder Your Competition…

Claire Brain

Digital Marketing Client Manager

Link building: Preliminary Research and Analysis

by Andrew Dennis (@AndrewDennis33) An interesting insight into link building research. Andrew provides a useful framework for starting a link building project with a new client, with an assessment of search opportunities, existing linkable assets, and link prospects.

Rhea Walker


How To Find Amazing Content For Your Social Media Calendar

by Ashley Read (@Ashread_) Over the last few months, one of my most time-consuming tasks has been scheduling social media posts for many different accounts and sometimes, it can be a tough job to find content to share. The same websites don’t post that often or you just simply run out of new places to look. This blog post from Ashley Read helped me find some fresh new content for social media.

Peter Bingham

Digital Designer

When Pixels Collide

by Sudoscript (@sudo_script) A fascinating experiment played out on Reddit recently, resulting in some surprisingly beautiful and (often) profound art, built one pixel at a time. This article documents the whole 72 hour process (with animations), demonstrating how collaborative art can be both divisive and harmonious at the same time. Prepare to be wowed.

Chris Dennis

PPC Account Manager

AdWords Dynamic Search Ads gain page feeds

by Ginny Marvin (@ginnymarvin) We’ve used low-spending Dynamic Search ads in the past as a tool for generating new ideas for keywords, but often found them too unfocused to be worthwhile. Now we can target ad groups at specific pages of a website, it might be time to give DSA’s another shot.

Katie Walton

Head of PPC

9 Ways Facebook Creative Hub Will Energize Your Social Ads

by Allen Finn (@allenthomasfinn) Creating Facebook Ads can be more arduous than attempting to recite War and Peace backwards in Mandarin while simultaneously questing for the Holy Grail on a unicycle. Or maybe that’s just me. Allen Finn talks you through how you can use Facebook Creative Hub to ease the strain and create more effective campaigns for your clients.

Amy Fowler

Digital Marketing Client Manager

How SERP Features Respond to Search Intent Modifiers

by STAT (@getSTAT) Great data showing how SERP features change in response to user intent – definitely something to think about when considering how you might target different types of keywords more effectively.  

Adam Dennis

Web Developer

What WordPress Teaches Us About Software Ecosystems

by David Hayes (@wpshout) Here at Boom, we like WordPress. We like how easy it is for end users to learn and use, and we like the ethic behind the project; namely being transparent, and having a codebase that is openly available to everyone and anyone. Regardless of personal views, there is no denying that WordPress, and Automattic (WordPress’ parent entity), are a force to be reckoned with, with an estimated 25% (and rising) of ALL websites on the visible web running their CMS in one way or another.

This article takes a quick dive into the history of WordPress, and how it has affected how we view software ecosystems today.

Chelsea Potter

Digital Marketing Client Manager

Half of Page-1 Google Results Are Now HTTPS

by Dr. Peter J. Meyers (@dr-pete) An interesting discussion by Dr Pete about the ranking advantages of moving websites to secure. He reported that half of websites on the first page of Google are now secure but upon asking Google for comment, they said they have decided against giving a ranking boast to those who make the move.
While it looks like the dominance of HTTPS in SERPs is down to an increase in adoption rate, Pete identified that there are still quite a few of large playing sites who haven’t yet gone secure.

The complete guide to optimizing content for SEO (with checklist)

by Nate Dame (@seonate) SEO and content are of course interlinked and this article looks at how you can optimise your content to ensure it stands out from your competitors. While the article may not tell you anything you don’t already know, it does have a checklist which is always handy to make sure you haven’t forgotten anything.

David Allsop

Web Developer

10 Top Tools for Setting Up a Testing/Staging Environment for WordPress

by Rachel McCollin (@rachelmccollin) This article highlights 10 tools/techniques for setting up and using a WordPress testing and staging environment.

Developers can get comfortable with their existing tools and techniques so it’s good to stay up to date with the latest tools which can potentially speed up your development process.

I have been reading up in detail on DeployHQ and other deployment tools recently which allow for quick and easy project deployment from git repo to staging and production.

The Ultimate Guide to Accessibility and WordPress

by Claire Brotherton (@abrightclearweb) This article lists various accessibility practices that a WordPress theme/website should include, such as semantic HTML headings in a logical order.
When designing/developing a website it is easy to overlook or restrict accessibility, this article helps you understand how the design and coding techniques you use can impact your users and how to improve the accessibility of your website.

Cameron Sykes

Digital Marketing Executive

Digital Marketing Acronyms Explained

by Tom Sadler (@tomsadler2129) The digital marketing industry loves using acronyms. They’re everywhere. And unless you know what they stand for, reading a blog post or article on SEO or PPC (see?) is going to be challenging. This article explains what the most common acronyms stand for, and what they mean.

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