What Boom Have Been Reading April 2017 Edition
April has been a busy month at Boom, so it’s a good job we’ve all had plenty of Easter Eggs to get us through! We’ve been busy preparing for our next ‘Winning at Ecommerce’ event which is sure to be full of useful tips and advice. Join us on Weds 3rd May from 9.30am to 12.30pm at the new venue, the Nottingham Belfry Hotel. If you haven’t already got yours, you can get your ticket here.
We’re also gearing up for Drink Digital: Geek pride Day Celebrations on Thursday 25th May, check out the details here as we’d love you to join us!
Of course, we’ve still found the time to keep on top of all the latest digital marketing news so take a look through our top picks for some interesting finds!
by Ryan Sammy (@RyanSammy)
Dark patterns are fascinating stuff and I love to read about them when they come up. There are some good examples in here and that can lead you onto https://darkpatterns.org/ if you have never checked it out.
Oh and if you want to see some robots nicking your job you can do here:
I’ve been keeping my eye on this intriguing new approach to CMS for a while now, which is to fully separate all data from the publishing platform and instead deliver it to bespoke apps via API, meaning your content can be seamlessly delivered to any number of sites/apps built on almost any codebase for almost every platform. It’s a fantastic approach for static sites, and becoming increasingly exciting for more involved applications. The ramifications for site speed are staggering.
Hopefully one day soon it becomes a realistic choice for e-commerce.
by Belle B. Cooper (@BelleBCooper)
Struggling to concentrate? Belle’s article for Mindmeister offers simple steps that you can implement gradually over time to help you become more focused.
from Kelvin Newman (@kelvinnewman)
Unfortunately I didn’t organise my calendar particularly well this year, so missed out on BrightonSEO for another year… If you did too then this round-up of the decks from the events speakers will be of interest to you.
First up on my reading list: Advanced Local SEO Tips to Help You Murder Your Competition…
by Andrew Dennis (@AndrewDennis33)
An interesting insight into link building research. Andrew provides a useful framework for starting a link building project with a new client, with an assessment of search opportunities, existing linkable assets, and link prospects.
by Ashley Read (@Ashread_)
Over the last few months, one of my most time-consuming tasks has been scheduling social media posts for many different accounts and sometimes, it can be a tough job to find content to share. The same websites don’t post that often or you just simply run out of new places to look. This blog post from Ashley Read helped me find some fresh new content for social media.
by Sudoscript (@sudo_script)
A fascinating experiment played out on Reddit recently, resulting in some surprisingly beautiful and (often) profound art, built one pixel at a time. This article documents the whole 72 hour process (with animations), demonstrating how collaborative art can be both divisive and harmonious at the same time. Prepare to be wowed.
by David Hayes (@wpshout)
Here at Boom, we like WordPress. We like how easy it is for end users to learn and use, and we like the ethic behind the project; namely being transparent, and having a codebase that is openly available to everyone and anyone. Regardless of personal views, there is no denying that WordPress, and Automattic (WordPress’ parent entity), are a force to be reckoned with, with an estimated 25% (and rising) of ALL websites on the visible web running their CMS in one way or another.
This article takes a quick dive into the history of WordPress, and how it has affected how we view software ecosystems today.