Image Optimisation: A Beginner’s Guide

Working on your website's SEO? Don't forget to optimise your images for SEO. Not only are optimised images are a feature of SEO-friendly sites, but also they give you extra chances to rank in Google's Universal Search, when images, videos and more appear on page...

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Five Ways You Will Lose Your ‘Likes’

Facebook is arguably the number one tool for social media marketing. However lots of businesses are taking a blind leap of faith into the Facebook world and are executing campaigns that either succeed initially then for whatever reason falter, or that never even get off...

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PPC Secrets: Writing Successful Ads

Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads....

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A Brief History Of Marketing

Here at Boom we use the latest marketing techniques to get the best results for our customers, this post looks at the history of marketing from the days of conditioned response advertising right through to the challenges a modern SEO agency face....

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AdWords Focused Digital Marketer Job Vacancy

As things continue to develop with pace here at Boom, we've reached the point where we need another member of the team. Whilst the role will primarily focus on managing pay per click campaigns (mostly AdWords), the successful candidate will also be expected to play...

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East Midlands Online Marketing Conference

I'm pleased to say that the eBusiness Club will be running its fifth Online Marketing Conference. Some of you will know that I spoke at the last one, and if you visit the conference page here, you can rather embarrassingly see me in action! There are...

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