What Boom Have Been Reading March 2017 Edition

During March the Boom team have been reading some varied and interesting articles that we’re sure you’ll enjoy. No matter what aspect of digital marketing you’re involved in, whether it’s PPC, SEO, digital design, development, social media or content creation there’s something here to catch your eye.

Grab a cuppa and take a few minutes out of your day to read about link building strategies, using Twitter to drive blog traffic, working with influencers, content audits, humanising design, Google exact match and much more.  Enjoy!

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Wayne Barker

Director Of Online Marketing

by Patrick Hathaway (@hathawayP)

So this is just like, well okay, nodes, your site, okay just wait until you get to play.

by Simon Thompson (@simon_jthompson)

We all know that the search results can be an exciting place to live and these visualisations just look cool. Also handy when you need to show people how up and down everything is.  

by Ross Hudgens (@RossHudgens)

Or “how good link building that is run alongside a good onsite SEO strategy actually works”.  Some great slides from Ross:
[slideshare id=72973267&doc=rosshudgens-engage-170309060819]

by Dan Sharp (@screamingfrog)

Does what it says on the tin!

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James Walsh

Head of Design

by Mike Jolley (@mikejolley)

Big change afoot from WooCommerce. 2.7 release is reversioning to 3.0. A big year was always in order for Woo – so even if it’s just a number, it’s encouraging to see them reach the 3.0 mark by april already.

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Lauren Roitman

Digital Marketing Client Manager

by Benjamin Bannister (@mrbenbannister)

If you missed all the hubbub surrounding this year’s Academy Awards, where have you been? For the first time in the Oscars 88-year history, the wrong winner was declared. In this article, Benjamin points out that this could have all been avoided if the typography was on point. He’s mocked up some alternative winner cards to illustrate just how important typography is and how much of a difference it can make.

curated by Bobby Solomon of The Fox is Black (@thefoxisblack)

We spend around 8 hours a day looking at our monitors, so why not make them a little more interesting? Whilst the Desktop Wallpaper Project hasn’t been updated since late 2014, it’s still a goldmine of beautifully designed wallpapers by talented creatives from all of the world. Check it out!

by Melanie Pinola (@melaniepinola)

Love having things organised? Then you’ll love Trello. At Boom we use it to organise everything from content production to site launches and technical checks, but it doesn’t stop there. In this article, Melanie shares 17+ ways that you can use Trello for every facet of your life.

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Claire Brain

Digital Marketing Client Manager

by  Ashley Ward

I love learning about the psychological factors that drive online purchasing and this article covers some small tweaks that anyone can apply to their business to increase their results. Why not give them a try?

by Tereza Litsa (@terezalitsa)

Some useful and actionable tips for anyone creating content today. It’s important to remember that the average human attention span is just 8 seconds, so helping readers to engage with your content quickly and simply is key to success.

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Rhea Walker

Apprentice

by Andrew Pickering (@AndrewAndPete)

Twitter is usually the busiest social media platform. Unlike Facebook, you probably post several times a day and depending on the size of your audience, a lot of people interact with those posts. Andrew talks about how to drive them to visit your blog as well as interacting with your tweets.

by Cyndi Knapic (@CyndiC02)

You can scroll through your Facebook feed and guaranteed you’d find a few videos, a study shows that people gaze 5x longer at videos than they do at static content. However could you post any old video up and the results be the same? Cyndi explains a simple strategy to create Facebook videos that stand out.  

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Amy Hunt

Digital Marketing Executive

by Melonie Dodaro (@meloniedodaro)

Melonie looks at the fundamentals of sales and marketing and how they are likened to the processes of farming. An interesting analogy and definitely worth a read.

by Tom Ward (@motdraw1)

Recently, I’ve been doing a lot of research into different generations and how they use social media, Millennials in particular are drawn to influencers. Tom looks at the ins and outs of influencer marketing, where to find these mythical creatures and the benefits they can have when it comes to promoting your business.

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Amy Fowler

Digital Marketing Client Manager

by Joel Klettke (@JoelKlettke)

Your copy is for your customers so it makes sense to talk to them when writing it. This case study takes a step-by-step look at the customer-led process Joel Klettke used when commissioned to help rewrite HubSpot’s copy.

by Everett Sizemore (@balibones)

Recently updated for 2017, this guide details how to carry out a content audit that ensures you’re making the right decisions when choosing what content to remove, keep and update.

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Adam Dennis

Web Developer

by Jenni McKinnon

With fully HTTPS sites now becoming a much stronger ranking factor in SERPs, and the advent of the large-scale uptake of HTTP/2 (which can only be served over the HTTPS protocol), getting your site fully secure has never been so important; and not only for e-commerce platforms, for every website that wants to get an edge in the SERPs.

But what do you need to do that? That’s right: an SSL certificate.

Whilst you can just go with whatever your hosting provider offers you, there is also a dizzying array of other products on the market, so how do you know you aren’t paying over the odds for a spec of certificate you don’t need? Or worse, how do you know whether a bundled certificate will have the level of certification your site needs?

Luckily, the guys over at WPMU Dev have put together this article reviewing some of the biggest names in SSL, to help you find the best deal on the certificate you need.

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Chelsea Potter

Digital Marketing Client Manager

by Larry Kim (@larrykim)

This month Larry Kim announced he would be leaving Wordstream to focus on a new startup. Although Wordstream is more than just a blog, I have personally looked to their articles for the latest PPC news over the years and this was largely because of Larrys knowledge of the industry. It’s interesting to see him move away from marketing and I’m sure many await to see what becomes of his new project.

by Andrew Lolk (@AndrewLolk)

Another change from the last month, Google announced their changes to exact match keywords. Andrews article offered a descriptive explanation of what the changes would mean and how little impact they would actually have for paid campaigns. It was also interesting to read some reactions to the news and hear some perceptions on the changes.

by Bill Sebald (@billsebald)

It’s always great to read other people’s SEO experiences and this month I enjoyed reading about this answer box experiment. Bill shares some insight into what did and didn’t work for him and I found his discussion of links particularly interesting.

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Peter Bingham

Digital Designer

by Daniel Eckler (@daniel_eckler)

First impressions are important. When we meet someone for the very first time we quickly form an opinion of them – the same is true with your brand. This article explains how humanising your product (or website), you can develop an emotional connection with your customers and reap the rewards.

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Katie Walton

Head of PPC

by Daniel Gilbert (@dangilbertppc)

So, in a characteristically “brilliant” move (read: cash grab marketed as a massive plus for all advertisers, we liked you better when you weren’t being so, er, helpful, thanks all the same) Google has decided to make exact match even less exact. And, as you might expect, the PPC world has risen up in anger. Luckily, some people have done more than just rage against the AdWords machine, and here we have a handy script to reverse the changes.

by Danielle DeCourcey (@deedecourcey)

And because apparently I’m in a ranting mood I thought I’d share this post about sexism in the workplace. The post speaks for itself, really. If it doesn’t make you feel at least a bit uncomfortable, I don’t know if we can be friends.

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Jordan Piano

Digital Marketing Client Manager

The debate whether keywords are still relevant and important to ranking well within in Google rumbles on with many people suggesting that Google’s ability to read user intent and factors such as backlinks and internal liking making keywords not all that important. On the other side of the coin many people claim that as long as people search and communicate with Google using words, then keywords will always play a part in how well we rank.
This article looks into the argument in more detail.

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David Allsop

Web Developer

by Tom Whitbread

This tutorial shows you how to install, configure and use the WP-CLI command line interface for WordPress, allowing you to perform WordPress administration tasks usually managed through the WordPress dashboard directly from the command line. This undoubtedly speeds up your workflow, there are hundreds of commands such as updating plugins, configuring multi-site installs, generate plugin/theme boilerplates and much more.

by Stack Overflow (@StackOverflow)

Stack Overflow is a question and answer community for developers. Every year they survey their users about their favourite technologies, coding habits and work preferences. The results for 2017 were recently published from 64,000 respondents and is a great read highlighting who developers around the world are, what they are doing and the tools they use. Some of the more interesting questions include ‘How Do You Pronounce GIF?’ (With a hard g like gift 65.6% / With a soft g like jiff 26.3% / Enunciating each letter 6% / Other 2%) and ‘Can A Developer Who’s Sharing an Office Use a Noisy Keyboard?’ (Yes 53.8% / No 46.2%).

Claire Brain About the author

Claire gained her varied digital marketing experience through leading the online marketing for an ecommerce start-up, and joined Boom in 2014 to specialise in SEO. She manages SEO accounts for both B2C and B2B clients as well as Boom’s own ecommerce start-up, the Coffee Tasting Club.

Learn more about Claire Brain

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