What Boom Have Been Reading: December 2016 Edition
Happy New Year! It’s time for a fresh new start, so make sure you’re up to date on the latest digital marketing news. Why not go back to work refreshed and clued-up, ready to take on the world?
Catch up on some of the best recent and evergreen digital marketing articles around, and make it your New Year’s resolution to learn something new.
by Dianna Huff (@diannahuff)
This is a useful guide for anyone experiencing the various spam entries that turn up in Google Analytics, showing how to create a new View and apply some settings and filters to exclude your own visits and bots. However, it isn’t perfect – referrer spam will still get through, so you might also be interested in the Referrer Spam Blocker, offering the options of using filters or segments to exclude the spam entries in your data.
by Mike King (@ipullrank)
Mike makes a rallying call for all SEO tools to start to work together to allow data to be moved between them – also a call to arms for establishing some industry standards.
by Dr Pete (@dr_pete)
Rankbrain this, Rankbrain that. This is actually a post about Rankbrain that is worth you actually reading.
by Ross Hudgens (@rosshudgens)
Generally speaking I’m not a fan of seasonal content – you get a limited time to promote it, if you rely on others to meet deadlines – well you know how that can end up. Ross puts forward some interesting strategy based reasons for seasonal content and how to do really do it.
By Jon Cooper (@pointblankseo)
Now that the bedlam of the November payday sales is over let’s take a quick look at the fallout.
by Nikki Gilliland (@nikki_gilliland)
A short, but insightful look into some of the postmortem numbers around black friday/cyber monday this year. Including, interestingly, a rise in UK footfall for retail. Are people browsing sales online and picking up in store?
by Pete Austin from Fresh Relevance (@frelevance)
One platform providers take on the decline of cyber monday in their numbers. Posits that consumer focus over the last couple of years has shifted primarily to black friday and the week leading up to it. Do retailers need to expend as much effort on cyber monday anymore?
by Sara McCord (@)
When conducting outreach, you often find yourself contacting the same sites time and time again. Whilst not all of these email styles can be applied to digital outreach, I read this more as a reminder to myself to keep subsequent emails short, sweet, and personal.
by Larry Kim (@)
This series of interesting SEO experiments examines the impact of organic CTR and engagement. Just how important are engagement signals for SEO? What’s the relationship between organic CTR and ranking? How can you boost organic CTR? What’s the relationship between organic rankings and social shares? The answers might just change the way you think about SEO.
by Dr. Peter J. Meyers (@dr_pete)
This handy guide from Moz tells you everything you need to know about ranking in position ‘0’ on Google. With traditional organic search results continuing to be hidden by increasing numbers of rich results and paid ads, the importance of ranking in featured snippets is continuing to grow.
by Syed Balkhi (@syedbalkhi)
Sometimes it can be a struggle to keep the focus through the day and as I found this post I thought it’d be interesting to test. If I didn’t feel particularly productive I tried a few of these hacks and turns out, they work! I found myself coming back to this list quite a few times.
by Kevan Lee (@kevanlee)
I’ve been tweeting quite a bit this month and I found this post with the ideal length of everything online. I thought is there an ideal length? Apparently, there is! Kevan shows it all and backs it with the evidence.