What Boom Have Been Reading: August 2014 Edition

August signals the final bank holiday of the year (boo!) and the beginning of “summer” (supposedly). Whilst many members of the Boom team have escaped to hotter climes, we’ve been ploughing on!

We’ve also welcomed not one, not two, but three new members of staff to the team this month; Siobhan, Laura, and Jan (keep your eyes peeled for their welcome posts coming shortly!)

But without further ado, here are the Boom team’s favourite reads from the month of August:

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The Psychology Of Making It Big On Twitter By Urooj Kazi (@KaziUrooj)

In it the author explains that twitter is like a mini universe and it is susceptible to the laws and findings of psychology. This article is especially useful to anyone doing social media marketing as he talks about how and why people become addicted to twitter and then reasons why they might stop tweeting. He  talks about what user’s prefers on twitter such preferring to read faster and shorter lines, photos grab more attention due to being hard-wired to pay attention to human faces and even uses Maslow’s Hierarchy of Needs to explain how twitter can fill out physiological needs.

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Start by reading this cutting (and pretty inaccurate) article that puts a new spin on the ‘SEO is dead’ theme by claiming that ‘content marketing is ruining the web’: http://www.theguardian.com/commentisfree/2014/aug/15/content-marketing-is-ruining-the-web-its-decline-will-be-poetic-justice

Then if you’re even slightly concerned that creating great content is ‘ruining the web’, make yourself feel better by reading this brilliant comeback from Kristine Schachinger: http://searchenginewatch.com/article/2358557/Is-SEO-Dead-NOOOOOOO

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It’s 2014, What’s the Latest Thinking on Sub-Domains Vs. Sub-Directories? Submitted by Dharmesh Shah  (@dharmesh)

A reiteration, from the personal experience of one of SEO’s finest (Rand Fishkin), that sub-directories get better results in SEO terms than sub-domains. So www.website.com/blog is better than blog.website.com – often debated, rarely backed up with data or experience, so this is useful to see (and actually dates back to a Moz Q&A earlier this year: http://moz.com/community/q/moz-s-official-stance-on-subdomain-vs-subfolder-does-it-need-updating).

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Things We Learnt Designing “Register to Vote” by Joe Lanman (@joelanman)

I’ve been following the Government Digital Service’s design and development over the past year or two, and it’s always interesting to see how experimentally and analytically they approach responsive UX design.

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Colourful Geometry-Inspired Digital Illustrations of Animals by Thia Shi Min (@designtaxi)

As a kid I always wondered why maths would be useful. Now I guess I know. It’s always fascinating to see something that requires such discipline and structure create something that appears so dynamic and chaotic.

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June Traffic And Income Report – $31,073.42 by Bjork Ostrom (@bjorkostrom)

I’m a little late to the party with the income reports from Pinch of Yum – every month since August 2011 blogger Lindsay’s husband has been detailing how much money the blog has made – with indicators of where exactly the income has come from. The transparency in the reports is fascinating – and useful! They explain concepts clearly and go into great detail about how they’ve used techniques like CRO to boost their income (with links to resources that helped them with the process). I’ll certainly be checking in on this every month now!

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The Basics of Image Optimisation and SEO for Photographers by Will Barnes (@willdropphoto)

Through the guidance of a photographer, this article explains how to ensure your images demand SEO value as well as offering heightened user experience.

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7 Inspiring Lessons from 2014’s Top Content Marketers by Clare McDermott (@soloportfolio)

On Thursday, the CMI announced the finalists for the “Content Marketer of the Year” awards. Whilst they celebrate the achievements of each award-winner, they also take a look at what each person does best, what they are doing to advance content marketing, and what we can learn from them. A quick read with some great examples and takeaway tips.

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How Adobe Illustrator Changed Graphic Design by Carey Dunn (@careydunn)

Nowadays, we take Adobe Illustrator and other awesome design software for granted. Just think of all the amazing things we designers can create in minutes that traditionally would have taken artists, platemakers, copywriters and proofreaders hours, possibly days, to produce. As a huge fan and daily user of Adobe Illustrator, I thought this article (and accompanying video!) was a pretty cool tribute to the workhorse of the Adobe Creative Suite/Cloud.

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10 Things Every Marketer Should Know About A/B Testing by Nicki Powers (@nicki_powers)

Testing new things is essential for growth, but before you just throw everything new you can think of into your strategy, you need to know how to measure the success of your ideas to further reap the rewards. By dicing things up in small portions you can see your direction more clearly, and more importantly, what your customers are after. This post is great if your ideas are there but you’re yet to implement things.

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It may have been me but August seemed like a pretty slow month – maybe everyone was on holiday or something. A couple of things crossed my path that I thought I would share with you:

Bill Slawski tweeted this article/presentation from Maciej Ceglowski that looks at behavioural data, Internet regulation and a few other slightly scary things. It is well worth ten minutes of your time and there are some cute animal pictures if it all gets a little heavy for you.

There were a a great piece form Julie Joyce on overzealous link junkies, Paddy Moogan put together a great guide on link building on Moz and the guys at Linkarati curated some of the finest resources on link building that have ever been written.

If you want t a new tool to play with then Wikigrabber is fun and can save you a little bit of time.

If you ever wondered which Wikipedia article titles can be sung to the tune of Teenage Mutant Ninja Turtles then xkcd has your back.

Oh and do you swear at work? Should you swear at work? Here is the definitive guide 🙂

Lauren Roitman About the author

Lauren has been in the digital marketing industry since 2011, and a digital marketing client manager at Boom Online Marketing since 2013. When she’s not busy writing, you’ll probably find her secret-eating cookies and watching Grey’s Anatomy re-runs.

Learn more about Lauren Roitman

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