Social Media Marketing Agency

It’s a hot topic but it can be a huge time-wasting black hole of sheep throwing and corporate embarrassment. As a social media marketing agency, we can help you improve, customise, measure and integrate your social media marketing, as well as help staff members understand what’s acceptable and how to stay on-message.

Social media is a phrase that covers a huge range of websites and applications that people use to share and communicate online, from Facebook and Twitter to YouTube and FourSquare. Many businesses struggle to see the benefits of these, wondering how something apparently so “not for work” could actually help rather than hinder them. There are many answers to that question, but the major points can be summed up here:

• These are the places a lot of your customers are spending their time. Whilst this applies particularly to consumer-facing businesses, there is a lot of business to business use of social media as well. Being present where your target market hangs out is unlikely to be a bad thing.
• It’s another communication channel, on top of email, the phone, your website… Some people prefer to use Facebook to send messages, or it just might be convenient to use Twitter to get someone’s attention. Businesses rarely want to close off the channels of communication with customers.
• The ability to “share” information and content with others using social media means that you can leverage the power of viral marketing, having your message spread far and wide online without having to communicate directly with everyone who sees it.
• Social media signals have a direct effect on search engine ranking. How big an effect isn’t known, but all the major search engines have confirmed that they use signals from the likes of Twitter and Facebook as part of deciding where a website appears in their search results.
• You want to keep an eye on your reputation. Bad news travels fast and you need to be monitoring and able to respond to complaints and comments made about your business online. Of course, you want to accentuate the positive too!

“Working with Boom is very enjoyable.  They have unique creative ideas and ensure that you are updated with progress at all times. They really work hard to understand your business from the start.”
Vicki Copley, Your Holiday Wash

The mix of social media marketing tools varies according to the business and the market they are in, but there is rarely a business that doesn’t benefit in some way from using some of the websites and platforms. The big problem for many is, where do I find the time?

That’s where Boom comes in: We’re a social media marketing agency, and that means that we can help you with anything from staff training in how to use social media (and what’s acceptable), to taking the whole thing off your hands; managing the copywriting, the accounts, ensuring everything is linked together and on-brand and reporting back to you about what’s been happening, what benefits you’re getting and what we’re planning next.

If you want to find out how a social media marketing agency can work for you, contact us today; and don’t forget to follow us on Twitter and Like us on Facebook.