Content marketing is the process of creating and distributing written or visual pieces with the objective of delivering sales, either directly from the content itself or indirectly through improved rankings and visibility within Google.
Despite being used by the majority of the world’s top organisations, the popularity of content marketing is so high because even the smallest of online businesses can produce amazing results on relatively low budgets. When done correctly, content marketing also has a higher ROI than most, if not all, other forms of advertising on average.
We have refined our content creation process to (what we like to think is) close to perfection since Boom was formed in 2010.
It all starts with research – specifically, research about your company and research about what your target market or demographic is looking for. We then utilise this information to plan over 100 basic ideas for content in a one hour rapid creative session that we call ‘brainwriting’. These rough plans then lead onto more research – to justify an idea’s potential existence – before becoming fully-formed briefs for written content, infographics, interactive pieces and more. These ideas are then pitched to you before being turned into something that gets shared far and wide across the internet.
Getting featured on some of the world’s biggest websites, along with generating social shares at huge volumes, doesn’t happen by chance. We prospect every single website and journalist or blogger that we contact, ensuring that they’re a good fit for the content and the business that we’re promoting. We’ve also cultivated relationships with journalists at a huge range of top publications, meaning we have stronger pulling power than the average email pitch that they receive hundreds of times every day.