Boom Online Marketing

New to AdWords? Struggling to understand account structure? Ben tells you what you need to know to run a successful PPC account.

Do you know exactly what keywords are showing your ads? Katie shows you how, tells you why you should care and what you can do with that information.

Katie shows us an easy way to generate negative keyword lists in minutes.

Are negative keywords getting you down and match types leaving you confused? Look no further! Ben answers your PPC keyword questions.

Keyword quality score leaving you confused? Ben explains what’s behind it and what you can do to raise your score.

Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).

Our latest guest blogger, Helen Laird gives advice on how to set up your data feed to get the best results from Product Listing Ads.

When will you lose your free Google Shopping traffic? Find out in our timeline highlighting the major dates in the UK’s transition from free to paid Google Shopping results. Mark these in your diary and give yourself enough time to get ready.

Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.

Give your site the once over to make sure your SEO campaign is not being hampered by outdated tactics.