Mobile commerce is developing quickly. here’s a run down of the key aspects marketers should be addressing in 2015 to keep ahead of the curve.
We have more choice today than ever before; Amy looks at how this is affecting our lives and our happiness, and what marketers need to do to capture the attention of a distracted audience.
Amy Elliott looks at how companies have used natural disasters and tragedy to try and leverage their social media following and offers helpful tips for how best to deal with tragedy on social media.
On November 4th, Google introduce ‘Helpouts’ to the world. Helpouts are designed to connect you with an expert from a niche that you need help in. Whether it’s applying makeup, fixing your computer, or sorting out your garden; Google’s got it covered. In her latest blog post, Amy Elliott wonders just how much help the Helpouts will be…
Whether we’re tweeting, posting pictures on Instagram, or even in status’ on Facebook and updates on Google+ we just can’t escape the hashtag! Today Gozde talks you through some of the best, and worst, examples of hashtags in marketing and offers tips and advice for avoiding hashtag fails!
If you want to find out about the fundamental marketing strategy that is segmentation then read on!
Brands are a fascinating phenomenon with values of billions of dollars to retailers but what is the secret behind their power? Alison Parcell finds out…
Running a competition can be a very effective marketing and brand-building tool. Amy talks through how to make sure you run your competition to get the most rewards for your brand.
Venturing into the world of video marketing? You’ll need to know how analytics works in Youtube – find out the basics from Ben here.
Our Marketing 101 series continues with a comparison of the two marketing techniques: niche and mass marketing. Gozde Kar outlines what they are and companies who have found success with these techniques.