Keyword Research Tips, Tricks & Tools

It’s true that most SEO professionals don’t put all their focus on specific keywords these days, but that doesn't mean keyword research is dead. Completing your keyword research is a valuable step towards making the most of your SEO efforts. If it’s done correctly, you...

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Marketing Tragedy

Amy Elliott looks at how companies have used natural disasters and tragedy to try and leverage their social media following and offers helpful tips for how best to deal with tragedy on social media....

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Hashtags in #Marketing

Whether we're tweeting, posting pictures on Instagram, or even in status' on Facebook and updates on Google+ we just can't escape the hashtag! Today Gozde talks you through some of the best, and worst, examples of hashtags in marketing and offers tips and advice for...

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The Brain on Brands

Brands are a fascinating phenomenon with values of billions of dollars to retailers but what is the secret behind their power? Alison Parcell finds out...

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