Boom Online Marketing

An explanation of the simple yet effective Porter’s 5 forces marketing model which is particularly helpful in the planning process.

Considering going into video marketing? Ben discusses what others have done to make their videos a success.

Argghhh this is a little bit late but I forgot just how many great speakers there were and how much great information they had to share with us! Read my round-up of this great conference that Lauren and I had the privilege of attending.

Stuck in a content rut? Check out these three awesome examples of content marketing that will get your creative juices flowing in no time.

An explanation of one of the most used and famous marketing models ‘SWOT Analysis’.

Discussing the uses of the marketing mix model and how it could be used by individuals to help their business.

How to use market research to gain a deeper understanding of your customers and market.

Knowing your business, customers, competitors, and the market your are competing in could set you aside from your competitors and help your determine your unique selling point.

Give your site the once over to make sure your SEO campaign is not being hampered by outdated tactics.

This post looks at some ideas to help you make the most of your marketing opportunities by looking for extra ways to take advantage of good news stories.