Boom Online Marketing

A run down of all the stories, news, and opinions about the much anticipated Penguin 2.0 algorithm update. Read on to get an insight into Google’s latest shake up of the SERPs.

A little bit of light humor here with this CRO What People Think I do meme.

We look at how the latest developments with the Google API could be a catalyst in encouraging people to have a more holistic view of their website’s performance rather than focussing too heavily on SERPs.

So Searchlove 2012 was a roaring success, some great speakers, awesome content and we ended up meeting some great people. Here is some made up data.

On Tuesday Ben gave us a newb’s eye view of BrightonSEO – Ian now talks us through some of the most useful tools and takeaways from the day.

Mike Essex from Koozai wants to get his book, Free Stuff Everyday, into Amazon’s top 100. We interviewed him to find out what he’s doing and why.

You may well have seen or heard talk of Google’s Penguin update if you’ve been anywhere near a search engine optimisation website or event recently, including this post on the subject here. I thought that with the second iteration of Penguin last Friday and reports of some websites that have recovered, now would be a [...]

Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.

There are a lot of half-truths on the changes to the Google Privacy Policies and how advertisers can access information about you. Find out the truth.

The last 24 hours have seen online marketers around the world venting their spleen at Google’s latest announcement: With immediate effect, all searches performed by users logged in to Google will be conducted via a secure (SSL) connection. This has the effect that organic keyword data is not passed to the website receiving the traffic [...]