Archive for the ‘E-commerce’ Category

Winning At E-Commerce Event

We’re running the Winning At E-Commerce event, a morning of success stories and practical advice from those in the know and supported by Google, who will be speaking at the event.

Ecommerce Post-Brexit: A Month On

With a great deal of economic and political uncertainty following the UK referendum’s outcome in favour of leaving the EU, we thought it would be interesting to see how the ecommerce sector has fared in the month since the decision was announced. Has that uncertainty translated into changing peoples’ buying habits? We have access to data for a […]

73 (Mainly) Under The Radar Digital Marketing Tools

**Last Updated June 2016** Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together. Whilst the event is mainly a laid back affair just hanging out with people who have […]

Defining Your Mobile Marketing Strategy in 2015

Mobile commerce is developing quickly. here’s a run down of the key aspects marketers should be addressing in 2015 to keep ahead of the curve.

Pagination Pain! Dealing With Crawl Issues In E-Commerce Sites

Something we regularly come across here at Boom are crawl issues with e-commerce websites. Ian talks you through some of the common issues that can cause a range of problems from not getting indexed to wasting your crawl budget.

Not all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to market to them.

Research shows customers will literally spend till it hurts, but the pain thresholds can vary strikingly from so called tightwads to big spending spendthrifts. How can we as marketers appeal to these different target markets for the best results?

Overcoming the Psychological Pain of Purchasing with Neuromarketing

In 2007 a team of psychologists from top US universities MIT, Carnegie Mellon and Stanford used fMRI technology to study the brain activity of participants deciding whether or not to purchase items. This breakthrough research found that the insula region of the brain, which is responsible for pain processing, was activated when participants saw prices that […]

Using the Principles of Psychology to Make Your Online Marketing More Persuasive

Robert Cialdini outlined 6 principles of psychological persuasion in his famous book ‘Influence’. Find out how to use these principles to make your online marketing more successful!

Ecommerce Tips: 3 Simple Tips to Increase Conversions In The Run Up To Christmas

3 tips that you can implement today to improve your site’s conversion rate in the run up to Christmas 2012.

Thinking Outside The Box For Ecommerce Wins

Get creative with your ecommerce site for links and social mentions – and see your site climb up the rankings.