In 2007 a team of psychologists from top US universities MIT, Carnegie Mellon and Stanford used fMRI technology to study the brain activity of participants deciding whether or not to purchase items. This breakthrough research found that the insula region of the brain, which is responsible for pain processing, was activated when participants saw prices that [...]
Robert Cialdini outlined 6 principles of psychological persuasion in his famous book ‘Influence’. Find out how to use these principles to make your online marketing more successful!
3 tips that you can implement today to improve your site’s conversion rate in the run up to Christmas 2012.
Get creative with your ecommerce site for links and social mentions – and see your site climb up the rankings.