Archive for the ‘E-commerce’ Category

Pagination Pain! Dealing With Crawl Issues In E-Commerce Sites

Something we regularly come across here at Boom are crawl issues with e-commerce websites. Ian talks you through some of the common issues that can cause a range of problems from not getting indexed to wasting your crawl budget.

Not all customers are created equal! ‘Tightwads’, ‘Spendthrifts’ and how to market to them.

Research shows customers will literally spend till it hurts, but the pain thresholds can vary strikingly from so called tightwads to big spending spendthrifts. How can we as marketers appeal to these different target markets for the best results?

Overcoming the Psychological Pain of Purchasing with Neuromarketing

In 2007 a team of psychologists from top US universities MIT, Carnegie Mellon and Stanford used fMRI technology to study the brain activity of participants deciding whether or not to purchase items. This breakthrough research found that the insula region of the brain, which is responsible for pain processing, was activated when participants saw prices that [...]

Using the Principles of Psychology to Make Your Online Marketing More Persuasive

Robert Cialdini outlined 6 principles of psychological persuasion in his famous book ‘Influence’. Find out how to use these principles to make your online marketing more successful!

Ecommerce Tips: 3 Simple Tips to Increase Conversions In The Run Up To Christmas

3 tips that you can implement today to improve your site’s conversion rate in the run up to Christmas 2012.

Thinking Outside The Box For Ecommerce Wins

Get creative with your ecommerce site for links and social mentions – and see your site climb up the rankings.