Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together. Whilst the event is mainly a laid back affair just hanging out with people who have similar interests we do […]
Alex walks you through setting up your GA account including structure, properties and filters.
In Part 3 of his Analytics Academy Round-Ups, Alex takes you through the information you need to know in order to understand and use your Analytics data…
In part 2 of the Google Analytics Academy re-cap, Alex explains how to create a measurement plan. Expect gifs, and more analytics goodness…
In the first part of his Google Analytics Academy training re-cap, Alex talks you through the importance of Google Analytics including trends that are changing business, core analysis techniques and attribution…
An explanation of (not provided) organic keyword traffic in Google Analytics and how it affects SEO reporting.
A guide to editing the popular Google Analytics for WordPress plugin to use AdWords remarketing code instead of the standard ga.js code.
Venturing into the world of video marketing? You’ll need to know how analytics works in Youtube – find out the basics from Ben here.
Want to evaluate organic performance but (not provided) keywords are getting in the way? Ian shows you how to use the data you have to estimate what’s going on with the data that Google is hiding.
A frequently asked question of us here at Boom is “What should I be looking at in Google Analytics?” With so much data and different ways of analysing it in Analytics, it’s no surprise that you can end up feeling lost and confused about what really matters. Analytics is a very powerful package and allows […]