Archive for the ‘Analytics’ Category

73 (Mainly) Under The Radar Digital Marketing Tools

**Last Updated June 2016** Every six – eight weeks we put on a little digital marketing event in Nottingham called Drink Digital. It isn’t a vast lavish affair, just a bunch of people interested in the industry getting together. Whilst the event is mainly a laid back affair just hanging out with people who have […]

Google Analytics Academy Part 4: Collecting Actionable Data with GA

Alex walks you through setting up your GA account including structure, properties and filters.

Google Analytics Academy Part 3: Understanding and Using Analytics Data

In Part 3 of his Analytics Academy Round-Ups, Alex takes you through the information you need to know in order to understand and use your Analytics data…

Google Analytics Academy Part 2: Creating A Measurement Plan

In part 2 of the Google Analytics Academy re-cap, Alex explains how to create a measurement plan. Expect gifs, and more analytics goodness…

Google Analytics Academy Part 1: The Importance of Google Analytics

In the first part of his Google Analytics Academy training re-cap, Alex talks you through the importance of Google Analytics including trends that are changing business, core analysis techniques and attribution…

The Amazing Disappearing Keywords Of (not provided)

An explanation of (not provided) organic keyword traffic in Google Analytics and how it affects SEO reporting.

AdWords Remarketing With WordPress And Yoast’s Google Analytics Plugin

A guide to editing the popular Google Analytics for WordPress plugin to use AdWords remarketing code instead of the standard ga.js code.

Understanding YouTube Analytics

Venturing into the world of video marketing? You’ll need to know how analytics works in Youtube – find out the basics from Ben here.

Evaluating (Not Provided) Organic Keywords In Google Analytics

Want to evaluate organic performance but (not provided) keywords are getting in the way? Ian shows you how to use the data you have to estimate what’s going on with the data that Google is hiding.

What You Should Be Looking At In Google Analytics

A frequently asked question of us here at Boom is “What should I be looking at in Google Analytics?” With so much data and different ways of analysing it in Analytics, it’s no surprise that you can end up feeling lost and confused about what really matters. Analytics is a very powerful package and allows […]