Katie Walton

(Formerly Katie Saxon)

Title: Head of PPC
Specialist Area: Google AdWords
Katie is an experienced online marketer, with a flair for pay per click advertising and both Google AdWords and Bing Ads certifications.
Previous roles include SEO Executive, Marketing Officer in the public sector and art student.
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Skype: ksaxoninternet
Bragging Rights: Walked the Great Wall of China for the charity CLIC Sargent and raised £3,600.
On My Bucket List: Visit New Zealand
My Favourite Cake: Any flavour.

Dishing The Dirt On Google Shopping Campaigns

Katie dishes the dirt on Google Shopping Campaigns. Read on to find out why you should be doing a happy dance about these campaigns, but also why it’s not a total bed of roses…

AdWords Extensions: An Introduction & All The Reading Material You’ll Ever Need

Need to know what ad extensions are and how to use them to win at AdWords? Katie’s got your back with a beginner’s guide and a ton of reading material to help you go from noob to pro in no time at all.

The First Biddable World: A Round-Up

Missed the first ever Biddable World PPC Conference? Don’t worry, Katie’s got your back with her epic round-up of the event…

Managing Text Ads in a Post-PLA Landscape

PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.

MeasureFest 2013: A Round Up

A detailed round up of the tips, tools and cool thoughts from the first ever MeasureFest conference.

750+ Killer CTAs to Make Your Ads Sell

Not quite sure how to phrase the calls to action in your ads? Let Katie help you with a mega list of (almost) all the CTAs you could ever want to test in your ad copy.

What Boom Have Been Reading: August 2013 Edition

Catch up on what the Boom team have been reading this month – we’ve got everything from a sizing guide for social media to advanced filters in Analytics.

Search Queries and Keywords in AdWords

Do you know exactly what keywords are showing your ads? Katie shows you how, tells you why you should care and what you can do with that information.

Instant Negative Keyword Lists

Katie shows us an easy way to generate negative keyword lists in minutes.

Enhanced AdWords Campaign: An Overview

Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).