Katie dishes the dirt on Google Shopping Campaigns. Read on to find out why you should be doing a happy dance about these campaigns, but also why it’s not a total bed of roses…
Need to know what ad extensions are and how to use them to win at AdWords? Katie’s got your back with a beginner’s guide and a ton of reading material to help you go from noob to pro in no time at all.
Missed the first ever Biddable World PPC Conference? Don’t worry, Katie’s got your back with her epic round-up of the event…
PLAs launched in the UK in 2013, since then text ads have seen costs rise and positions plummet. We review the situation and explore what PPC managers can do to help their text ads succeed.
A detailed round up of the tips, tools and cool thoughts from the first ever MeasureFest conference.
Not quite sure how to phrase the calls to action in your ads? Let Katie help you with a mega list of (almost) all the CTAs you could ever want to test in your ad copy.
Catch up on what the Boom team have been reading this month – we’ve got everything from a sizing guide for social media to advanced filters in Analytics.
Do you know exactly what keywords are showing your ads? Katie shows you how, tells you why you should care and what you can do with that information.
Katie shows us an easy way to generate negative keyword lists in minutes.
Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).