Katie Saxon

Title: Head of PPC
Specialist Area: Google AdWords
Katie is an experienced online marketer, with a flair for pay per click advertising and both Google AdWords and Bing Ads certifications.
Previous roles include SEO Executive, Marketing Officer in the public sector and art student.
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Skype: ksaxoninternet
Bragging Rights: Walked the Great Wall of China for the charity CLIC Sargent and raised £3,600.
On My Bucket List: Visit New Zealand
My Favourite Cake: Any flavour.

Search Queries and Keywords in AdWords

Do you know exactly what keywords are showing your ads? Katie shows you how, tells you why you should care and what you can do with that information.

Instant Negative Keyword Lists

Katie shows us an easy way to generate negative keyword lists in minutes.

Enhanced AdWords Campaign: An Overview

Google has just announced a major change to AdWords – Katie gives us the low down on what’s happening (with help from her #ppcchat friends).

Product Listing Ads & Google Shopping: UK Timeline

When will you lose your free Google Shopping traffic? Find out in our timeline highlighting the major dates in the UK’s transition from free to paid Google Shopping results. Mark these in your diary and give yourself enough time to get ready.

PLAs in the UK: Get Ready for Product Listing Ads

Starting in February 2013, Google Shopping in the UK will move to being a paid platform. Katie gives advice on what you need to do to get ready for the change.

Google AdWords: Going Mobile

Katie shares the advice from the Google AdWords team on what’s happening with mobile and how you can adapt your PPC strategies to beat your competitors.

Pay Per Click Tips: Using AdWords Sitelinks to Dominate Search & Win Big

Complete guide to the AdWords Sitelinks ad extension and how you can use it to boost your results.

What Can We Learn From Econsultancy? Creating Content for Link Building Wins

Want to create a solid content strategy to get more links? We analysed Econsultancy’s top 50 most linked to posts to discover what drives links.

Negative Keywords You Might Need in Your PPC Account

Do you want a better ROI on your advertising? Use negative keyword lists. We’ve got 300+ keywords to get you started & we show you how to quickly add them to multiple AdWords campaigns.

Help Mike Essex Break Into Amazon’s Top 100 Bestsellers!

Mike Essex from Koozai wants to get his book, Free Stuff Everyday, into Amazon’s top 100. We interviewed him to find out what he’s doing and why.