Google AdWords has changed a lot recently, and we’re not sure if it’s for the best. Katie reaches out and shares a few home truths with the advertising behemoth.

Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.

There are a lot of half-truths on the changes to the Google Privacy Policies and how advertisers can access information about you. Find out the truth.

SEO and PPC: great traffic drivers, but which should your business use? Boom discusses the pros and cons of the two online marketing techniques so you can make the best decision for your business.

What is SEO? How does it all work? And just why should you be doing it? Our beginner’s guide will help you to understand what’s what with search engine optimisation.

PPC advertising – what is it? Is it worth it? And why should you hire a pay per click management agency? We answer all this and more in our introuduction to PPC.

Twilight, the teen fantasy saga featuring werewolves and vampires, and SEO, the Internet Marketing discipline to improve search engine rankings: totally unrelated, right? Wrong. Twilight has much to teach us about SEO, if only we’re willing to open our eyes and read between the lines.

Want great rankings? Getting quality links to your site is hugely important – but don’t forget that what you do on your website matters too. Find out more in our beginners’ guide to on page SEO.

The verdict’s in on the Interflora vs M & S AdWords trademark bidding row. And the ruling could have an impact on every AdWords user in the EU.

Alabama now in the UK! You heard it hear first folks. Either that or Google’s Ad Preview Tool ain’t all it’s cracked up to be. Read on and you decide.