We look at how the latest developments with the Google API could be a catalyst in encouraging people to have a more holistic view of their website’s performance rather than focussing too heavily on SERPs.

Give your site the once over to make sure your SEO campaign is not being hampered by outdated tactics.

Don’t lose your hard earned SEO equity when you restructure your website or move it to a new domain.

This post looks at some ideas to help you make the most of your marketing opportunities by looking for extra ways to take advantage of good news stories.

Content marketing is a great investment in the future of your site. Here we look at some great content ideas that can work for any business.

Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.

What is the distinction between good and bad web copy? We look at ways of providing great engaging content for your customers that will also signpost your website to the search engines.

Blogging is a great activity for any business to become involved with, it is relatively easy to start and if done properly will benefit your organisation on many levels.

Everywhere I look these days I seem to be able to find errors in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this into a rant, so instead let’s think of this as a copywriting workshop, because I’m going to focus on something close to my heart – copy on websites. Read on for tips on how to avoid mistakes on your site.

Boom’s in house pay per click expert Katie Saxon scored an excellent 97% on her recent Google AdWords exam. We pick her brains on Google AdWords, how to get the most out of PPC advertising and what being a Google AdWords Qualified Individual means.