I’m delighted to report that on Friday, our Pay Per Click Advertising Executive, Katie Saxon, passed the Microsoft Advertising Accreditation Exam, making Boom a Microsoft Advertising Accredited Professional company, the first in Nottingham and one of only 72 in the country. Congratulations Katie, well done! We asked Katie to do this as Microsoft adCenter (Americanism [...]

A frequently asked question of us here at Boom is “What should I be looking at in Google Analytics?” With so much data and different ways of analysing it in Analytics, it’s no surprise that you can end up feeling lost and confused about what really matters. Analytics is a very powerful package and allows [...]

Explaining some common misunderstandings about exactly what these metrics tell us.

Ian has been sporting a fairly bad moustache all month and would appreciate a donation to Movember in support!

The last 24 hours have seen online marketers around the world venting their spleen at Google’s latest announcement: With immediate effect, all searches performed by users logged in to Google will be conducted via a secure (SSL) connection. This has the effect that organic keyword data is not passed to the website receiving the traffic [...]

NamesCo’s Hyper Submit package is a waste of time and money. Find out why!

Our call tracking solution shows you how your website visitors converted into phone calls!

Get yourself on the WikiMedia Sustaining Corporate Donors page for $5000 a link, your choice of anchor text.

Introducing our new mascot Mr Boombastic to the world!

DVLA Registrations has moved to a direct.gov.uk sub-domain to benefit from domain authority, which has harmed competing companies. Is that fair?