A look at the mystery of phantom ‘likes’ showing on website pages promoted via Facebook Ads….
Amy talks us through 9 awesome social media tools that will help with: inspiration, making the most of your time, and monitoring what people are saying about you
We have more choice today than ever before; Amy looks at how this is affecting our lives and our happiness, and what marketers need to do to capture the attention of a distracted audience.
Amy F explores what Facebook is doing to personalise its user experience, and asks if this is genuinely about the user, or a front to help hide Facebook’s real concern – revenue.
Pinterest is evolving at a rapid rate, with the addition of recipe pins, product pins, and article pins this year alone! One month after they announced promoted pins, they’ve just launched place pins. Amy Fowler explores exactly what place pins are, and how marketers can make the most of these addictive new pins.
Pinterest has just started to roll out a paid advertising model: we explore how this might (or might not) work in practice.
Facebook recently announced an update to its algorithm that claims to ensure the best content is surfaced and shared. In today’s blog post, Amy explores whether Facebook really knows our likes and dislikes better than we do…
Running a competition can be a very effective marketing and brand-building tool. Amy talks through how to make sure you run your competition to get the most rewards for your brand.
I’m not going to say ‘keywords don’t matter anymore’. They do. Keywords are what people use to search the web and until people stop searching the internet in this way, they will still be relevant. But times have changed. It used to be relatively easy to target one or two high traffic and highly relevant […]
Want to start paying more attention to social media metrics but can’t decide which ones? Amy talks through four of her favourite and why she recommends you start tracking them now.