Pinterest is evolving at a rapid rate, with the addition of recipe pins, product pins, and article pins this year alone! One month after they announced promoted pins, they’ve just launched place pins. Amy Fowler explores exactly what place pins are, and how marketers can make the most of these addictive new pins.
Pinterest has just started to roll out a paid advertising model: we explore how this might (or might not) work in practice.
Facebook recently announced an update to its algorithm that claims to ensure the best content is surfaced and shared. In today’s blog post, Amy explores whether Facebook really knows our likes and dislikes better than we do…
Running a competition can be a very effective marketing and brand-building tool. Amy talks through how to make sure you run your competition to get the most rewards for your brand.
I’m not going to say ‘keywords don’t matter anymore’. They do. Keywords are what people use to search the web and until people stop searching the internet in this way, they will still be relevant. But times have changed. It used to be relatively easy to target one or two high traffic and highly relevant [...]
Want to start paying more attention to social media metrics but can’t decide which ones? Amy talks through four of her favourite and why she recommends you start tracking them now.
A look at four tools and tricks that can help you gain an insight into the ROI of your social media campaigns.
The final part of Boom’s Guide to Social Media for Business: we take an in-depth look at Facebook Insights and Google Analytics and how they can be utilised to monitor the success of your social media campaigns. We’ll also look briefly at a few other pretty awesome tools designed for social media monitoring.
The penultimate part to Boom’s Guide to Social Media for Business: brand management. Find out what to do and say when people start bad-mouthing your brand online.
Part six of Boom’s guide to social media for business: learn what to say to engage your customers, and how to say it.