Archive for June, 2012

When AdWords Innovations Work

After her last rant-filled post at Google AdWords, Katie attempts to restore the balance with an overview of 3 of the best new ad innovations from the big G.

SEO Basics: Ranking In Google

There’s something quite important that I’ve learnt since I started working here: SEO is an ever changing game. Marketing to the search engines isn’t as straight forward as getting links and pointing them at a website. What works and what doesn’t is always changing, keeping online marketers always on their toes. Take the recent Google [...]