Archive for March, 2012

What You Should Be Looking At In Google Analytics

A frequently asked question of us here at Boom is “What should I be looking at in Google Analytics?” With so much data and different ways of analysing it in Analytics, it’s no surprise that you can end up feeling lost and confused about what really matters. Analytics is a very powerful package and allows [...]

Social Media Writing Tips

Although it looks increasingly important in terms of search engine ranking points, social media is all about connecting with individuals and not about second guessing what the Google algorithm wants to see.

How to Find PPC Data on Google Search Partners

Google’s Search Network is clouded in mystery – discover how to harness Google Analytics to find out exactly where your ads appear so you can improve the performance of your PPC account.

Information Architecture: Information What?!

When redesigning the Boom website, we put information architecture right at the heart of the process. Robert explains what it is, how we did that and why you should do the same.

Google Privacy Policy Changes: The Real Story on Advertising

There are a lot of half-truths on the changes to the Google Privacy Policies and how advertisers can access information about you. Find out the truth.