Archive for August, 2011

Copywriting Workshop: How to Avoid Classic Copywriting Mistakes

Everywhere I look these days I seem to be able to find errors in copywriting. From magazine articles and adverts through to corporate websites and television programmes. Now I don’t want to turn this into a rant, so instead let’s think of this as a copywriting workshop, because I’m going to focus on something close to my heart – copy on websites. Read on for tips on how to avoid mistakes on your site.

Wikipedia Selling Links For $5000

Get yourself on the WikiMedia Sustaining Corporate Donors page for $5000 a link, your choice of anchor text.

Introducing Mr Boombastic!

Introducing our new mascot Mr Boombastic to the world!

Web Security Tips: Guest Post from Xibis

Worried about web security? Experts Xibis have created a guide for Boom to set your mind at rest, with simple tests you can try to ensure your site is secure.

UK Government Abuses Domain Authority for Commercial Gain

DVLA Registrations has moved to a direct.gov.uk sub-domain to benefit from domain authority, which has harmed competing companies. Is that fair?

PPC Interview: AdWords, Advertising & Awesome Advanced Exam Results

Boom’s in house pay per click expert Katie Saxon scored an excellent 97% on her recent Google AdWords exam. We pick her brains on Google AdWords, how to get the most out of PPC advertising and what being a Google AdWords Qualified Individual means.

Are You Scared of Social Media?

Despite what may appear, many companies still aren’t using social media. There’s a host of reasons why, yet one of the most prevalent is a fear that customers will use it against them.