Archive for July, 2011

Image Search Like It’s 1999

Google’s new search by image feature may sound exciting, but we’re not impressed. We’ve tested how good it is using three high profile and visually similar people – David Milliband, Will Critchlow and Novak Djokovic.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation is being branded as the new SEO, but what is it? Robert offers an insight into Conversion Rate Optimisation and how you can get more from your existing traffic.

Image Optimisation: A Beginner’s Guide

Working on your website’s SEO? Don’t forget to optimise your images for SEO. Not only are optimised images are a feature of SEO-friendly sites, but also they give you extra chances to rank in Google’s Universal Search, when images, videos and more appear on page one.

Five Ways You Will Lose Your ‘Likes’

Facebook is arguably the number one tool for social media marketing. However lots of businesses are taking a blind leap of faith into the Facebook world and are executing campaigns that either succeed initially then for whatever reason falter, or that never even get off the ground.

For those who are making a success of a Facebook campaign, here are five potential ways you could destroy it – and how to make sure you don’t!

PPC Secrets: Writing Successful Ads

Is your Pay Per Click performance underwhelming? Review your ads. Writing great copy can be the difference between a outstanding success and an advertising fail. If you think your adverts may be killing your account, try our professional PPC secrets for writing successful ads.

A Brief History Of Marketing

Here at Boom we use the latest marketing techniques to get the best results for our customers, this post looks at the history of marketing from the days of conditioned response advertising right through to the challenges a modern SEO agency face.

Boom Online Marketing Buck the Recession to Celebrate One Years Trading

Boom Online Marketing buck all trends to celebrate an exploding first year’s business. Here the company talk about the birth of the business and their plans for the future.